Jacqui Tyack is a seasoned marketing executive with over 25 years of experience across federal government agencies and the private sector, spanning startups to multinational corporations. In 2022, she founded The Write Space, a communications consultancy that provides strategic marketing and brand guidance to the space industry. In 2024, she co-founded the Australian Space Diversity Alliance, aimed at increasing the participation of diverse and underrepresented groups in the space sector.
Currently, Jacqui collaborates with space and defence organisations on media and stakeholder engagement initiatives. Her extensive experience includes pivotal roles at Hewlett Packard and the Department of the Prime Minister and Cabinet, culminating in her contributions to the establishment of the Australian Space Agency in 2018. There, she developed a new brand and led media relations with government officials and global space agencies. A highlight of her tenure was working on a groundbreaking mission with the Japanese Aerospace Exploration Agency, which successfully returned asteroid samples to Woomera in 2020.
As a first-generation Australian, Jacqui is deeply passionate about diversity, equity and inclusion, advocating for a workforce that mirrors the rich multicultural tapestry of the nation and the benefits it brings to employers.